Landing page: what it is and what role it plays in affiliate marketing
A landing page is a page created to perform one specific target action. In affiliate marketing, landing pages are used as a key element of the funnel, directly affecting conversion, lead cost, and the final ROI of an advertising campaign.
Unlike multi-page websites, a landing page does not distract the user's attention but guides them through a pre-planned scenario — from the first contact to the target action.
What is a landing page in simple terms
A landing page is a page that a user lands on from an ad, organic source, or messenger, where they are offered to:
submit a request;
register;
go to the offer;
install the app;
get a bonus or access.
The main feature of a landing page is one goal and one action.
Why is a landing page needed in affiliate marketing?
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