A landing page is a page created to perform one specific target action. In affiliate marketing, landing pages are used as a key element of the funnel, directly affecting conversion, lead cost, and the final ROI of an advertising campaign.
Unlike multi-page websites, a landing page does not distract the user’s attention but guides them through a pre-planned scenario — from the first contact to the target action.
What is a landing page in simple terms
A landing page is a page that a user lands on from an ad, organic source, or messenger, where they are offered to:
- submit a request;
- register;
- go to the offer;
- install the app;
- get a bonus or access.
The main feature of a landing page is one goal and one action.
Why is a landing page needed in affiliate marketing?
In affiliate marketing, a landing page performs several functions at once:
- Increasing conversion. A well-designed landing page can increase CR by 2–5 times compared to a direct transition to the offer.
- Running the audience. This is especially important in gray and complex verticals such as gambling, betting, crypto, and nutra.
- Traffic filtering. A landing page filters out non-targeted users, reducing the load on the advertiser.
- Bypassing moderation. Used as an intermediate page between the ad and the offer.
- Collecting first-party data. Email, phone numbers, behavioral metrics.
Main types of landing pages
Direct landing page
Minimum text, maximum calls to action. Used for:
- product offers;
- e-commerce;
- subscriptions.
Pre-landing page
Prepares the user for the main offer. Often used in:
- gambling;
- cryptocurrency;
- betting;
- nutra.
Formats: article, review, story, case study, news feed.
Quiz landing page
Step-by-step survey with user involvement. Increases conversion through:
- personalization effect;
- engagement;
- micro-interactions.
Lead generation landing
The main goal is to collect contacts. Often used in:
- financial offers;
- education;
- services.
White page
Used to pass moderation. Contains neutral content and hidden redirects.
The White Link service develops White pages that successfully pass moderation not only on Google, but also on other popular traffic sources, including Meta Ads, TikTok, Twitter, Bing, Taboola, and many others. This guarantees the stable launch of advertising campaigns on any platform.
Structure of an effective landing page
The classic structure includes:
- Headline. Clearly reflects the value of the offer.
- Subheading. Specifies the benefit or problem for the user.
- Main trust block. Facts, figures, advantages, social proof.
- Triggers. Time limits, bonuses, scarcity.
- Call to Action (CTA). Call to action — button, form, link.
- Additional blocks. FAQ, reviews, guarantees.
Landing pages and conversion: key success factors
The effectiveness of a landing page is directly influenced by:
- loading speed;
- adaptation for mobile devices;
- relevance of creativity and text;
- meeting user expectations;
- ease of navigation;
- absence of unnecessary elements.
Even small changes — headline, button color, CTA wording — can increase conversion by 10–30%.
Landing pages in 2025: current trends
In 2025, publishers will increasingly use:
- minimalist designs;
- UGC format (stories from “real people”);
- AI-generated text and images;
- dynamic content based on GEO and device;
- integration with messengers;
- microquizzes and interactivity.
The role of first-party data is also growing, making landing pages a key tool in the context of the rejection of cookies.
Mistakes when working with landing pages
The most common mistakes are:
- overloaded text;
- lack of a clear CTA;
- inconsistency between advertising creativity and landing page;
- slow loading;
- ignoring the mobile version;
- lack of analytics and A/B testing.
Conclusion
A landing page is not just a page, but a strategic tool for affiliate marketing. Its quality determines conversion, advertising ROI, and scalability. In 2025, the winners will be those who view landing pages as part of a unified system: traffic source → run → offer → retention.
A well-designed landing page can turn even average traffic into a stable source of profit.
