When it comes to creating brand awareness and identity, marketing is crucial. However, one marketing technique that has stood the test of time is use of promotional products. Choosing the right promotional product for your marketing campaign is crucial.
Promotional drawstring bags are versatile and offer an excellent canvas for showcasing your brand. But to get good ROI from your campaign, the bags must be high quality.
Below are tips to help you design drawstring bags that capture attention, leave a lasting impression, and promote your brand.
Consider Your Target Audience
When it comes to marketing, your target audience is crucial. Before designing the custom-branded drawstring bags, research and understand your target audience. Classify your audience based on age, lifestyle, and preference.
Having this information at hand will help you design quality bags with the customer in mind. For example, you can design drawstring bags for camping trips if most of your audience are people who love outdoor activities. Tailoring your design to your audience’s tastes and interests will make your promotional bags more appealing and effective.
Hire a Professional Designer
Hiring a professional designer can take your bags to the next level. A good design is more than just having a logo and your brand’s colors. The professional will advise you on design best practices including the right font, color schemes, and placement of the logo.
Focus on keeping the design clear to avoid overwhelming the customer. Adding too much detail will cloud the message you are passing. Bad designs will also pass unnoticed, limiting your brand’s visibility.
Borrow design ideas from existing promotional drawstring bags on the market. Pinterest is also a good place to get design concepts.
Choose High-Quality Materials
The quality and durability of your promotional drawstring bags will rely heavily on the type of material you choose. Remember, you want to leave a lasting impression on your clients. Don’t go for cheap materials that won’t last long.
There are many options, but we recommend choosing canvas, leather, or nylon. Canvas is the best pick if you want high-quality bags without breaking your budget. However, if you are after luxury and elegance, leather will do it best for you.
Focus on Functionality
Drawstring bags are known for their versatility. Ensure that the design doesn’t compromise the functionality of your bags. Add in extra features to make the bag more practical. For example, you can add compartments to make packing stuff easier.
Consider adding padding to the bottom of the bag and on the shoulder straps for extra comfort. The idea here is to make the bag more convenient so that users can carry it to work, the gym, shopping, or during their travels.
Designing the best promotional drawstring bags requires a thoughtful approach that balances both aesthetics and functionality. The tips shared here will help you develop great designs that will wow your customers while leaving a lasting impression.
Also, go for the best bag manufacturer in your town. Don’t compromise on quality in a bid to cut costs. High-quality promotional bags will make a statement and drive brand recognition for years.